A Guild is a collection of allied players who work cooperatively to enjoy adventures, fight mammoth monsters, and accomplish fantastic feats all throughout the Warhammer Online world. Guilds also act as a social hub, allowing you to build a network of friends and allies as you play through the game. Additionally, Guilds are an ever-growing, ever-changing part of Warhammer Online.

As you and your Guild mates fight your way through the world, facing perilous danger and achieving glory on the battlefield, your guild earns access to new and exciting features. This is known as the Living Guild because – just like individual players – guilds can gain experience and rank-up through the game.

At each guild rank, guilds gain rewards that benefit the individual guild members as well as the guild as a whole. Some rewards are customizable Guild heraldry, Guild cloaks, Guild standards, Guild tactics, and so much more. Some of the rewards even enhance their roles in PvE and RvR.

Creating a Guild
Guilds are created at Guild Registrars found in the capital cities. To register a new guild, all you need are six players in a group who are not already in other Guilds and a bit of coin. Specifically, the guild founders must complete the following steps:
• Travel as a group to a capital city and visit the guild registrar.
• Fill out and then accept a Guild registration confirmation dialogue.
• Pay the guild registrar a modest fee. (The fee for guild registration is displayed in the guild registrar’s interaction menu.)
• Start adventuring with your guild!

Note: If the registration process is interrupted or canceled for any reason before the Guild has been successfully registered the registration fee is returned.

Guild Tools

All Guild tools can be accessed from the Guild window.

Profile tab
The Profile tab houses your guild’s summary description, message of the day, website address, email, statistics, guild news, which includes items like members joining and leaving, keep captures, Guild promotions, and any other major events.

Calendar tab
With the Calendar tab, your Guild can view, set up, and manage Guild and Alliance events. The Calendar provides features such as a sign-up list that allows Guild members to sign up for specific events, and provides an option to allow Guild members with the appropriate permissions to accept and decline sign-ups.

Roster tab
The Roster tab lists all of your members, shows who the guild leader is, who is offline or online, and who the guild founders are. The Roster tab also includes a mouse-over window for each name in the roster to show that member’s current location, as well as any notes set by the player or by a guild officer about the player. Also available through the Roster tab is the Alliance sub-tab, which allows you to view and edit information about who your guild has made alliances with.

Standard tab
The Standard tab lets players view their guild’s unique heraldry and customize each of the Standards available to it with powerful guild Tactics which help all nearby friendlies when the Standard is used.

Rewards tab
The Rewards tab allows you to see what your guild has earned as it has progressed, as well as what it has to look forward to. From this tab, you can also reserve Heraldry for your guild that will be shown on your Standards and cloaks.

So now, instead of appearing as a nameless hodgepodge of warriors as you charge into the fray, your guild can hold its standard up high and be recognized from afar, sending a chill to the core of your enemies and a breath of hope to your allies.

Admin tab
The Admin tab allows you to enable and edit Guild titles, as well as modify Guild permissions. These permissions include promotion/demotion privileges, rank title privileges, Guild chat privileges, and calendar management privileges.

Guild Standards
As a guild advances in rank, one of the important rewards they gain is the ability to carry Standards, bearing their guild-specific Heraldry proudly into battle. These Standards will not only put the fear of the gods into the hearts of your enemies when they see your colors flying towards them, they will also provide your nearby realm-mates with Morale boosts and Tactical advantages.
Guild Standards are equip-able items that take the place of your other weaponry. They are only equip-able by members marked as “Standard Bearers” (of which the guild leader is always one) within the guild. Standard Bearers can be assigned via the right click context-sensitive menu inside the Guild Roster. With up to three Standards and seven “Standard Bearer” guild titles ultimately being unlocked, guilds now have the power to spread their fame (or infamy) across the realms.

Now, while the Standards themselves provide a morale generation bonus for the party, additional area-wide bonuses can be applied to Standards through the use of guild Tactics. Guild Tactics can be purchased using guild Tactic points, which are earned as the guild reaches new guild ranks. A guild must also unlock Tactic slots on its Standards to be able to slot its Tactics onto them, with up to three Tactic slots eventually becoming available (per Standard). This provides each Guild with a variety of ways to customize the bonuses on their Standards to best suit the needs and play styles of their Guild members.

Standards are available for purchase at the Guild store located in the Realm’s capital city and from Renown Merchants in Keeps. For testing purposes, guilds can purchase Standards at any rank, and are available from the weapon merchants in Warcamps as well. Standards can be carried to provide a party bonus, planted in the ground for an area-wide bonus, or planted in the Standard attachment of a keep to claim that keep in the name of your guild. Claiming a keep allows players within a much larger radius to benefit from the Tactical effects on the Standard, as well as give a steady stream of guild experience to the guild that claims it. And don't forget the prestige of flying your guild's banners over the walls of a conquered keep!

Standards may be captured in RvR (Realm versus Realm) by opposing Realms by interacting with a planted Standard. If the enemy Standard Bearer hasn’t planted his Standard yet, killing him will plant it automatically and make it available for capture (or retrieval by the Standard Bearer’s group or guild).

Heraldry Reservation
At rank 9, your guild can reserve Heraldry to display on its Standards and cloaks for its use and its use alone. The “Edit Heraldry” window is accessed by clicking the “Reserve Heraldry” link on the Rewards tab. Heraldry reservation costs a fee (a small fee is currently in place for testing purposes, but this will be increased at a later date) and its display on the guild’s Standards is unlocked gradually as the guild progresses in rank. Heraldry customization options include its shape, base color, pattern, pattern color, emblem, and emblem color (there are 1-10 color variations per emblem).

Choose wisely, because once chosen, a guild’s Heraldry cannot be altered!

Guild Standards Now:
To facilitate easy use of Standards:
• Your Standard will not be removed from your inventory if it is captured by the enemy, but you will need to wait to re-summon it until the 15 minute timer has expired.
• Summoning them will only take 10 seconds and can be done on the move.
• They can be planted in the ground instantly when entering combat.
• Once planted, it takes 15 seconds of interaction time for enemy players (or the owners) to pick one up.
• It takes 10 seconds for the Standard Bearer to put it away and this can be done on the move as well.
• They can only be used while in a group and only the current group gets bonuses from the tactics on the Standard.
• To help the Standard Bearer get to the spot he wants to plant the Standard, he will get a temporary damage mitigation buff.
• You will get a steady flow of guild experience for maintaining control over your claimed keep.
• You get to fly your colors over the walls of your vanquished foes' keep.
• Tactic bonuses on Standards used to claim keeps do not yet benefit players around the keep.

Calendar
The Guild Calendar reward is available at rank 3. With the Calendar tab, your Guild can view, set up, and manage Guild and Alliance events. The Calendar makes things easy by providing features such as a sign-up list which allows Guild members to sign up for specific events, and provides an option to allow Guild members with the appropriate permissions to accept and decline sign-ups.
• The Calendar provides a unified interface to organize and participate in large and small activities and events.
• It allows players to quickly overview what’s happening with the guild and alliance to facilitate a more cohesive and active membership.
• It allows people to sign up for activities they want to participate in.
• It allows organizers to specify the requirements for participation as well as the ability to choose who will participate among the people who have shown interest.